Seeking Alpha Launches Pilot Program to Advance Social Media by Bringing it Straight to IROs and Their Target Audience, the Investor
With all social media has to offer, IR departments need to reach out to investors
in a community where discussions have a more meaningful focus. In order to
provide access to the investment community, Seeking Alpha is
launching a 'social/business media' pilot program exclusively geared towards
the needs of companies and IROs. This new platform will clearly identify (and
certify) a user as the IR Representative of a company on the site, therefore
allowing direct communication with investors.
By offering a set of tailored social media tools to IR professionals, Seeking
Alpha is reducing the pain points of general social media tools by cutting
out the static of general platforms and focusing exclusively on the business/investment
community. Through tools such as StockTalk (a twitter-like
feature), InstaBlogs, and Followers/Following,
Seeking Alpha gives companies the chance to build and communicate directly
with a loyal and valuable following.
With millions of monthly readers and the highest proportion of institutional
investors of any finance website, Seeking Alpha offers a highly targeted tool
that connects IROs directly to current and prospective investors. A recent Nielsen survey
confirms the value of connecting to the Seeking Alpha audience:
Seeking Alpha has the greatest concentration of financial professionals
of all financial websites — with 14% institutional investors
Seeking Alpha users have the highest portfolio rating (over $500k) when
compared to users of Barron’s, FT, MarketWatch, TheStreet.com, Bloomberg
and the Wall Street Journal.
Seeking Alpha has the highest rating of active traders when compared to
TheStreet, MarketWatch, Financial Times and Bloomberg
For companies interested in participating in this pilot program, contact the
company at ir@seekingalpha.com.
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